F.A.Q.

Frequently Asked Questions

 

How much is the cost?

Generally our clients profit with media and the cost of production is recovered many times over.  We are here to help consult you through the most important process, which is developing a success plan.  The media we create should gain you more clients, be a re-sale item for profit or should save you money by training your staff, marketing your website, improving your search results on Google or create a value or credibility piece which prospects will respond to. Contact us today to organize a budget that is successful for you.


How far do you travel?

We have done projects nationally from L.A. to New York as well as internationally in Europe and Asia.  Camera equipment has improved greatly allowing for easy packaging for travel.  Similar improvements to lighting and sound gear also makes capturing extremely clean quality easy, even while on location.


How long will it take?

If a project is under deadlines, we have multiple editing suites that make it possible to multi-task a project.   The other improvements to modern cameras today is the memory card use over tape.  Raw recordings from the camera are imported into the editing systems must quicker than the days of camera tape.  In most cases, we await our clients to update us on the next step.


Do you have actors?

We have many talent choices for acting or voiceover.  If there are requirements for a specific look, we can do casting calls for the exact look and presentation you desire from hundreds of local talent or SAG or AFTRA affiliated actors.  We have connections to athletes and professional presenters that may be hired to represent your company.


Is HD best for me?

Filming and editing is HD creates the sharpest and most vivid media over Standard TV formats.  But if you are filming for website use or local broadcasting, producing your media in HD may not be needed.  When making content for In-Cinema advertising, HD is definitely ideal because the screen is 40 feet wide.  Stretching standard size TV media to fit a cinema screen will result in a blurry commercial.  For DVD media, recording in HD is also not required but the media will look harper when starting from an HD master.


How can I profit from Media?

Social Media is exploding with value.  Prospects no longer read lengthy websites, but will watch video samples and review testimonials.  According to surveys by US News and Harvard Business, media on your website can improve search results by 50 times.  Platforms like YouTube and FaceBook can be excellent areas to post media.  Because a video online can also be mega-tagged with close captioned title information, every word spoken in that media can be searchable.  With consulting information, corporate companies can sell training and valuable information online.  This process works well for sporting events that are can be nationally streamed online or produced for Pay-Per-View online.  We also offer ways to host and sell your media directly to clients for immediate download to their smart-phones, tablets and computers.


Can we edit a video we already have from another source or from other formats?

We welcome media produced from other sources.  Our editing systems are very modern and can handle complicated formats and sources outside of our design.  Often times clients give us work done from TV studios, other producers or from tape and media that are in formats designed for other countries.  In most cases, that media can be easily modified, transferred and revised.  We can created US standards from European TV formats and the other way around.


Where do we record from?

Commonly, we travel to the area of your business or the event to capture the images, recordings and sound needed for the media.  If there is a need to record on special backgrounds or to have a quiet environment, we have 2 studios we can record at.   One is Castro Valley and another in Pleasanton.


Can I create media myself and send it to you?

Often times clients want to film their own materials.  Cameras are getting easier to use and have very impressive color and quality today.  The greatest difficultly we hear about is getting clear sound recorded in consumer camcorders.  We offer a Blog in our news page that gives camera lessons for the beginner.  If it becomes to difficult to “do it yourself”, contact us and we can help.  Doing your own video is better than having text only on your website, so give it a try.

1800-972-5699 Contact us today for a free consultation.